Identity
Website
Art Direction
Website
Art Direction
Role: Brand Designer
Creative Director: Dan Crawford
Brand Designer: Ceara Teixeira
Digital Designer: Mia Watson
Agency: Red Antler
Creative Director: Dan Crawford
Brand Designer: Ceara Teixeira
Digital Designer: Mia Watson
Agency: Red Antler
WatchBox
Fueled by technology, innovation, and unmatched global experience in the high-end watch market, WatchBox is the world’s leading platform for buying, selling, and trading pre-owned luxury watches. With offices in the United States, Hong Kong, Switzerland, Singapore, Dubai, they are the trusted destination for watch enthusiasts worldwide. Additionally, WatchBox is the destination for watch content, boasting a six-figure subscriber YouTube account reporting on and reviewing the world of horology.
Wanting to strike a sweet spot between their expertise and the community that they had grown, we landed on the brand idea of The Collector’s Circle. With that source of inspiration, we created an identity that could stand up to the titan’s of the watch world like Rolex, Hublot, and Cartier, without alienating newcomers. Additionally, we collaborated with WatchBox on the look and feel of their photo and video content, ensuring that there was no disconnect between their new brand and their familiar content.
Fueled by technology, innovation, and unmatched global experience in the high-end watch market, WatchBox is the world’s leading platform for buying, selling, and trading pre-owned luxury watches. With offices in the United States, Hong Kong, Switzerland, Singapore, Dubai, they are the trusted destination for watch enthusiasts worldwide. Additionally, WatchBox is the destination for watch content, boasting a six-figure subscriber YouTube account reporting on and reviewing the world of horology.
Wanting to strike a sweet spot between their expertise and the community that they had grown, we landed on the brand idea of The Collector’s Circle. With that source of inspiration, we created an identity that could stand up to the titan’s of the watch world like Rolex, Hublot, and Cartier, without alienating newcomers. Additionally, we collaborated with WatchBox on the look and feel of their photo and video content, ensuring that there was no disconnect between their new brand and their familiar content.
