Identity
Website
Website
Role: Senior Designer
Digital Design Director: Saul Faugnier
Brand Designer: Hilda Wong
Agency: Red Antler
Digital Design Director: Saul Faugnier
Brand Designer: Hilda Wong
Agency: Red Antler
Shopify Ventures
Shopify Ventures is the venture capital arm of Shopify, the leading platform for all things ecommerce. Specifically investing in software that is designed for the ecommerce space, Shopify Ventures aims to create a space for new founders looking to make their mark by offering funding, business consulting, and community events. Additionally, these new founders are not locked into the Shopify platform, so there was a desire to create an identity that leveraged the expertise of Shopify, without borrowing too much visually.
Looking at the venture capital funded technology space, we noticed numerous tropes including flashy 3D animations, futuristic looking gradients, and increasingly shouty typography. We made the decision to pivot from these trends by leaning into an old-school ASCII art style (early internet computer graphics using unicode characters). With an instantly recognizable image style, we allowed our system to be quieter, evoking a collected confidence, unique to the space.
Shopify Ventures is the venture capital arm of Shopify, the leading platform for all things ecommerce. Specifically investing in software that is designed for the ecommerce space, Shopify Ventures aims to create a space for new founders looking to make their mark by offering funding, business consulting, and community events. Additionally, these new founders are not locked into the Shopify platform, so there was a desire to create an identity that leveraged the expertise of Shopify, without borrowing too much visually.
Looking at the venture capital funded technology space, we noticed numerous tropes including flashy 3D animations, futuristic looking gradients, and increasingly shouty typography. We made the decision to pivot from these trends by leaning into an old-school ASCII art style (early internet computer graphics using unicode characters). With an instantly recognizable image style, we allowed our system to be quieter, evoking a collected confidence, unique to the space.
