Naming
Identity
Website
Product Design
Identity
Website
Product Design
Role: Senior Designer
Creative Director: Chad Powell
Brand Designer: Yejee Pae
Digital Designer: Sarah McNutt
Industrial Designer: Kaeo Helder
Agency: Red Antler
Creative Director: Chad Powell
Brand Designer: Yejee Pae
Digital Designer: Sarah McNutt
Industrial Designer: Kaeo Helder
Agency: Red Antler
Ribbon
Ribbon came to us prior to having a name or product line, but had a strong perspective and desire to shake up the silicon dishware landscape. The industry they were looking to disrupt was ripe with tropes of silicon dishware divided into two categories; for babies and toddlers, or for camping and outdoor enthusiasts. Ribbon sought to make a splash by becoming the first silicon dishware geared towards design-minded folks that were as covetable as traditional ceramic.
Seeking to distance ourselves from the softer, cute visual tone of the larger industry, we created an identity that leveraged what made traditional dishware desirable, while also tapping into the practical benefits of silicon. Additionally, we developed the product line from scratch; a cup, plate, and bowl set, and established a strong color palette that ranges from subdued to eye-catching.
Ribbon came to us prior to having a name or product line, but had a strong perspective and desire to shake up the silicon dishware landscape. The industry they were looking to disrupt was ripe with tropes of silicon dishware divided into two categories; for babies and toddlers, or for camping and outdoor enthusiasts. Ribbon sought to make a splash by becoming the first silicon dishware geared towards design-minded folks that were as covetable as traditional ceramic.
Seeking to distance ourselves from the softer, cute visual tone of the larger industry, we created an identity that leveraged what made traditional dishware desirable, while also tapping into the practical benefits of silicon. Additionally, we developed the product line from scratch; a cup, plate, and bowl set, and established a strong color palette that ranges from subdued to eye-catching.
