Identity
Website
Website
Role: Brand Designer
Creative Director: Dan Crawford
Brand Designer: Lindsay St. Clair
Digital Designer: Emily Saraco
Digital Designer: Mia Watson
Agency: Red Antler
Creative Director: Dan Crawford
Brand Designer: Lindsay St. Clair
Digital Designer: Emily Saraco
Digital Designer: Mia Watson
Agency: Red Antler
Landing
With over 20,000 apartment listings in over 375 cities, Landing has revolutionized apartment rentals from beginning to end by offering fully furnished, flexible-lease apartments for the new generation of renters. Landing’s robust network of apartments allow for members to jump from city to city without having to deal with the frustrating experience of having to apply for an apartment.
Aiming to create a brand that represented the ease of movement from apartment to apartment, we created an identity that felt equal parts freeing and comforting. We crafted our symbol, a bird on a branch, as a representation of the process of being able to go anywhere you want, with the freedom to settle down when desired. Our system compliments our marks and introduces a whimsical illustration style as a short-hand for all of the benefits of Landing.
With over 20,000 apartment listings in over 375 cities, Landing has revolutionized apartment rentals from beginning to end by offering fully furnished, flexible-lease apartments for the new generation of renters. Landing’s robust network of apartments allow for members to jump from city to city without having to deal with the frustrating experience of having to apply for an apartment.
Aiming to create a brand that represented the ease of movement from apartment to apartment, we created an identity that felt equal parts freeing and comforting. We crafted our symbol, a bird on a branch, as a representation of the process of being able to go anywhere you want, with the freedom to settle down when desired. Our system compliments our marks and introduces a whimsical illustration style as a short-hand for all of the benefits of Landing.
