Identity
Motion Design
Motion Design
Role: Senior Designer
Agency: Fuzzco
Agency: Fuzzco
Dropbox x McLaren
High performing teams deserve high performing tools.
In 2024, Dropbox announced their partnership with McLaren, one of the most storied and respected teams in Formula 1. Through the lens of the McLaren team, Dropbox sought to tell a new story, of the demands of a high performing team that needs to organize, share, and secure their files and data at a massive scale. We helped tell this story through a brand awareness campaign that introduced a whole new audience to the benefits of Dropbox, and that those benefits go so much further than file sharing. Through a graphic approach to motion design and clever integrations of the Dropbox product into the world of Formula 1, we were able to bridge that gap and tell the story of high performing teams and their high performing tools.
High performing teams deserve high performing tools.
In 2024, Dropbox announced their partnership with McLaren, one of the most storied and respected teams in Formula 1. Through the lens of the McLaren team, Dropbox sought to tell a new story, of the demands of a high performing team that needs to organize, share, and secure their files and data at a massive scale. We helped tell this story through a brand awareness campaign that introduced a whole new audience to the benefits of Dropbox, and that those benefits go so much further than file sharing. Through a graphic approach to motion design and clever integrations of the Dropbox product into the world of Formula 1, we were able to bridge that gap and tell the story of high performing teams and their high performing tools.
