Identity
Packaging
Motion Design
Copywriting
Packaging
Motion Design
Copywriting
Role: Design Director
Agency: View Source
Agency: View Source
Cadence
Sweat out, salt in.
In 2024, Cadence launched with a goal of fueling goal-oriented athletes across the world. What began with the the task of expanding upon, refining, and codifying their brand identity quickly turned into fueling their ambitious growth. We began with refining their existing logo and elements and then translating that into real world activations, photo shoots, packaging, product development, language, and more. What resulted was a brand primed for expansion – an over-engineered system that grows as athletes do: often quickly and when least expected. Cadence has quickly cemented itself as a key player in the running space and its brand and ethos have captivated top athletes across the globe.
Sweat out, salt in.
In 2024, Cadence launched with a goal of fueling goal-oriented athletes across the world. What began with the the task of expanding upon, refining, and codifying their brand identity quickly turned into fueling their ambitious growth. We began with refining their existing logo and elements and then translating that into real world activations, photo shoots, packaging, product development, language, and more. What resulted was a brand primed for expansion – an over-engineered system that grows as athletes do: often quickly and when least expected. Cadence has quickly cemented itself as a key player in the running space and its brand and ethos have captivated top athletes across the globe.
