Identity
Role: Design Director
Agency: View Source
Agency: View Source
Boesky Gallery
Nestled under the High Line in New York’s Chelsea neighborhood, Boesky Gallery has been representing and supporting contemporary artists across the globe since 1996. Seeking an updated identity that could stand out amongst similar independent galleries, yet sit behind their artwork, we created a lightweight but highly represenative brand that could uplift the artists represented. From the stark but tactile color palette to the quiet but considered typographic system, we created a distinct look and feel for the gallery that could fascilitate their wide range of artists.
Nestled under the High Line in New York’s Chelsea neighborhood, Boesky Gallery has been representing and supporting contemporary artists across the globe since 1996. Seeking an updated identity that could stand out amongst similar independent galleries, yet sit behind their artwork, we created a lightweight but highly represenative brand that could uplift the artists represented. From the stark but tactile color palette to the quiet but considered typographic system, we created a distinct look and feel for the gallery that could fascilitate their wide range of artists.
