Art Direction
Graphic Design
Graphic Design
Role: Design Director
Agency: View Source
Agency: View Source
Bandit x Asics
Sound mind your business.
In 2024, Bandit and Asics linked up once again to shut down the city for the New York City marathon. The concept, sound mind your business, was created by both teams to merge the meditative and contemplative qualities of the Asics brand with the nitty-gritty New York attitude of Bandit. The result, over two film and photo shoots led to an unforgettable pop up experience in SoHo.
From initial concept of the shoot, to designing the collaborative brand world, to bringing it all together in person, we collaborated with both teams to being their vision of race visualization to life.
Sound mind your business.
In 2024, Bandit and Asics linked up once again to shut down the city for the New York City marathon. The concept, sound mind your business, was created by both teams to merge the meditative and contemplative qualities of the Asics brand with the nitty-gritty New York attitude of Bandit. The result, over two film and photo shoots led to an unforgettable pop up experience in SoHo.
From initial concept of the shoot, to designing the collaborative brand world, to bringing it all together in person, we collaborated with both teams to being their vision of race visualization to life.
