Design
Art Direction
Art Direction
Role: Design Director
Agency: View Source
Agency: View Source
Bandit Grand Prix
In New York, Bandit’s annual Grand Prix is something that is spoken about with nervous anticipation. The nature of the race is that no one knows the exact details surrounding the mysterious high-octane event until a couple weeks before. We were tapped by the Bandit team to evolve and extend the existing Bandit Grand Prix brand system by dialing the design up a notch with new graphics, an updated typographic system, and additional brand language. The result, executed in just a couple of weeks, provided their team with all of the tools needed to build and maintain hype throughout the lifespan of the event.
In New York, Bandit’s annual Grand Prix is something that is spoken about with nervous anticipation. The nature of the race is that no one knows the exact details surrounding the mysterious high-octane event until a couple weeks before. We were tapped by the Bandit team to evolve and extend the existing Bandit Grand Prix brand system by dialing the design up a notch with new graphics, an updated typographic system, and additional brand language. The result, executed in just a couple of weeks, provided their team with all of the tools needed to build and maintain hype throughout the lifespan of the event.
